Runner / Snow athlete / Coach / Creator
Real sport,
real stories.
I’m Su Yuhao — runner, snowboarder, skydiver and coach. This is where I collect training notes, mountain stories, gear tests and collaboration work.
Portrait / mountain lifestyle image
Run
Snow
Sky
A record of how I move.
Training, mountains, gear, places and the projects that happen around them.
Athlete experience × real places × clear storytelling
What I keep
working on.
The website is built around a simple idea: stay close to real sport, explain what I’ve learned, and make useful stories from the field.
Field testing
Taking gear and equipment into real weather, terrain and training days.
Action-led stories
Running, riding, jumping and explaining the details while the story is happening.
Events and places
Recording races, snow trips, destination projects and the people around them.
Platform storytelling
Shaping field notes into photos, short videos, long videos and posts people can follow.
Expertise isn’t a label.
It’s judgment built through years of training.
Running / Track
- National-level track athlete
- Retired Bayi Team athlete
- Six World Marathon Majors
- Former Nike NRC North China Head Coach
Snowboarding / Mountain
- CASI snowboard instructor
- FWT freeride athlete
- 2024 global ranking: 66
- China winter sports ambassador
Skydiving / Wingsuit
- Tandem skydiving instructor
- USPA D License · 600+ jumps
- Wingsuit skydiver
- Aerial action-sports production
Beijing Sport University · Sports rehabilitation · Sports nutrition
Stories built from
first-hand experience.
Different formats. One foundation: lived experience.
- Enter the scene
- Notice the problem
- Explain the expertise
- Test for real
- Share the result
Expert education / field test
01
Expert education
Backcountry safety, training methods and recovery.
Athlete story / skill progression
02
Real-world testing
Gear, imaging, mobility and performance technology.
Field archive
Images from the edge of the work.
Training, mountain conditions, product field tests and the moments around each collaboration.
Selected work
Selected projects from snow, outdoor, imaging and training life.
Arc’teryx RUSH campaign visual
01 / Snow
Arc’teryx RUSH
Backcountry terrain × gear education × product review.
High-trust technical shell review Explore case study ↗
Canon EOS R5 II campaign visual
02 / Imaging
Canon EOS R5 II
Location guide × shooting techniques × camera field test.
Snow sports imaging in Hemu Explore case study ↗
FILA freestyle skiing campaign visual
03 / Sportswear
FILA Freestyle World Cup
Snow shell education × event context × athlete perspective.
3,308 interactions Explore case study ↗
JONES ski touring campaign visual
04 / Mountain
JONES Spring Snow Carnival
4:30 AM ski touring × brand activity × real mountain execution.
2,622 interactions Explore case study ↗
MAMMUT avalanche safety campaign visual
05 / Safety education
MAMMUT Avalanche Safety
Safety knowledge × expert demonstration × trustworthy gear context.
Technical knowledge turned into useful content Explore case study ↗Things we can
make together.
Gear notes
Real use, clear explanation and honest field impressions.
Video stories
Short videos, long-form tests and behind-the-scenes records.
Event records
Races, snow events, outdoor challenges and destination experiences.
Live / Speaking
Coaching, product education and experience sharing.
Action shooting
Running, snow, skydiving and other movement-based image work.
Seasonal projects
Longer stories around a training cycle, snow season or travel route.
How a project
usually starts.
Keep it simple: understand the scene, make a plan, go outside and record it properly.
- 01Understand
What is the story, where does it happen, and who will care?
- 02Plan
Route, timing, script, shot list and safety details.
- 03Move
Go into the real scene and complete the action, filming or explanation.
- 04Share
Turn the material into posts, photos, videos or a full case story.
People, places
and brands I’ve met.
A partial record of sport, outdoor, imaging, mobility and lifestyle collaborations.
Nike
adidas
FILA
On
PUMA
Under Armour
HOKA
ASICS
Arc’teryx
JONES
Peak Performance
The North Face
DESCENTE
Rossignol
Canon
GoPro
Insta360
Garmin
Casio
Apple
Huawei
BMW
Audi
Land Rover
Mobil
Red Bull
Saucony
ANTA
SportNike · adidas · FILA · HOKA · ASICS · On · PUMA · Under Armour
OutdoorArc’teryx · JONES · SMITH · The North Face · DESCENTE · Baoquan
TechApple · Canon · GoPro · Insta360 · Huawei · Honor · Garmin · Casio
MobilityBMW · Lamborghini · Land Rover · Audi · Mobil
Want to talk?
Start here.
Whether you follow my training, want to ask about a project, or have an idea for collaboration, WeChat is the easiest place to reach me.
Direct contact
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