Athlete / Coach / Field storyteller
Built in
real sport
I’m Su Yuhao. I run, ride, fly and coach — and document what real movement teaches me, from training days to mountain projects.
A life measured
in movement.
The numbers are milestones. The real story is the years of training, learning and returning to the field.
Train for real × move with judgment × tell it clearly
What the field
taught me.
Stay close to real sport. Pay attention to what the body, weather and terrain are saying. Then share it in a way people can use.
Field testing
Taking gear and equipment into real weather, terrain and training days.
Action-led stories
Running, riding, jumping and explaining the details while the story is happening.
Events and places
Recording races, snow trips, destination projects and the people around them.
Platform storytelling
Shaping field notes into photos, short videos, long videos and posts people can follow.
Three disciplines.
One way of thinking.
Different environments, the same habit: prepare carefully, move honestly and keep learning.
Running / Track
- National-level track athlete
- Retired Bayi Team athlete
- Six World Marathon Majors
- Former Nike NRC North China Head Coach
Snowboarding / Mountain
- CASI snowboard instructor
- FWT freeride athlete
- 2024 global ranking: 66
- China winter sports ambassador
Skydiving / Wingsuit
- Tandem skydiving instructor
- USPA D License · 600+ jumps
- Wingsuit skydiver
- Aerial action-sports production
Beijing Sport University · Sports rehabilitation · Sports nutrition
Stories built from
first-hand experience.
Different formats. One foundation: lived experience.
- Enter the scene
- Notice the problem
- Explain the expertise
- Test for real
- Share the result
Expert education / field test
01
Expert education
Backcountry safety, training methods and recovery.
Athlete story / skill progression
02
Real-world testing
Gear, imaging, mobility and performance technology.
Field archive
The moments between
The moments between
the milestones.
Training days, changing weather, mountain light and the unscripted moments around each project.
Stories from
the field.
A small selection of projects shaped by real places, movement and first-hand experience.
Peak Performance Wuhan Panel Talk campaign visual
01 / Snow
Peak Performance Wuhan
FWT athlete insight × live speaking × Freeride storytelling.
Freeride has no standard answer Explore case study ↗
Arc’teryx RUSH campaign visual
02 / Snow
Arc’teryx RUSH
Backcountry terrain × gear education × product review.
High-trust technical shell review Explore case study ↗
Canon EOS R5 II campaign visual
03 / Imaging
Canon EOS R5 II
Location guide × shooting techniques × camera field test.
Snow sports imaging in Hemu Explore case study ↗
FILA freestyle skiing campaign visual
04 / Sportswear
FILA Freestyle World Cup
Snow shell education × event context × athlete perspective.
3,308 interactions Explore case study ↗
JONES ski touring campaign visual
05 / Mountain
JONES Spring Snow Carnival
4:30 AM ski touring × brand activity × real mountain execution.
2,622 interactions Explore case study ↗
MAMMUT avalanche safety campaign visual
06 / Safety education
MAMMUT Avalanche Safety
Safety knowledge × expert demonstration × trustworthy gear context.
Technical knowledge turned into useful content Explore case study ↗Ways to work
together.
Gear notes
Real use, clear explanation and honest field impressions.
Video stories
Short videos, long-form tests and behind-the-scenes records.
Event records
Races, snow events, outdoor challenges and destination experiences.
Live / Speaking
Coaching, product education and experience sharing.
Action shooting
Running, snow, skydiving and other movement-based image work.
Seasonal projects
Longer stories around a training cycle, snow season or travel route.
From an idea
to the field.
Start with the story, respect the conditions, and make something that still feels real when it reaches the screen.
- 01Understand
What is the story, where does it happen, and who will care?
- 02Plan
Route, timing, script, shot list and safety details.
- 03Move
Go into the real scene and complete the action, filming or explanation.
- 04Share
Turn the material into posts, photos, videos or a full case story.
A shared
trail.
Some of the brands and teams that have been part of the journey across sport, outdoor, imaging and travel.
Nike
adidas
FILA
On
PUMA
Under Armour
HOKA
ASICS
Arc’teryx
JONES
Peak Performance
The North Face
DESCENTE
Rossignol
Canon
GoPro
Insta360
Garmin
Apple
Huawei
BMW
Audi
Red Bull
ANTA
SportNike · adidas · FILA · HOKA · ASICS · On · PUMA · Under Armour
OutdoorArc’teryx · JONES · SMITH · The North Face · DESCENTE · Baoquan
TechApple · Canon · GoPro · Insta360 · Huawei · Honor · Garmin · Casio
MobilityBMW · Lamborghini · Land Rover · Audi · Mobil
Say hello.
Whether you follow my training, want to ask about a story, or have an idea worth taking into the field, WeChat is the easiest place to find me.
Direct contact
Scan to connect on WeChat
Add a short note about where you found me or what you’d like to talk about.